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Wilbur’s of Maine

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Featuring Decadent Maine Chocolate Confections sweets like chocolate-covered Maine blueberries, Santa moose chocolates, and lots of needhams!

Wilbur's of Maine Chocolate Confections is a gourmet chocolate factory/retailer/wholesaler and has always sought to bring the highest quality confections to our customers for the best value.

We are a family owned and operated business and strive to create a family atmosphere in both our workplace as well as in our retail stores.

Visit our Freeport Chocolate Factory hands-on factory tour, where you’ll hear Wilbur’s history, go behind the scenes, assist in treat concocting and eat plenty of samples.


Tom and Catherine started the business in 1983 as a retail establishment on Bow St. in Freeport, Maine. At the time, there were only two outlets in Freeport. Tom soon began experimenting with chocolate, developing Wilbur the Moose. Production grew; requiring moves until the factory landed at its current location at 174 Lower Main Street in Freeport in 2008. Along the way, we added our Brunswick, Maine store. Our “Factory Store” was an addition when we moved the production to Lower Main Street in Freeport. This location also features a wide selection of Maine Made foods and products, some of which you can now find here on our website.

Andy Wilbur, Tom and Catherine’s son rejoined the family business in 2008. His enthusiasm and innovations are keeping us all hopping. Andy developed his own line of Meltaway Truffles, which quickly became among the most popular confections we offer. Andy sees Wilbur’s of Maine as a destination for travelers near and far and wants to make sure our customers know that they can always find quality, delicious products and a positive experience at our stores. In 2016 Andy took ownership of Wilbur’s of Maine and is leading us into a new age of updated facilities, new products and the same tried and true recipes you already love.

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