The benefits of supporting your local economy are numerous and varied. Homegrown business owners are the obvious winners with increased and more consistent sales; however the impact can be felt throughout the community. Consumers benefit by knowing where their purchases are sourced from, and who to contact if there is a need. Towns and cities derive value as stronger businesses generate stable and diverse tax bases and employment opportunities. In turn, communities as a whole maintain the distinctive essence and unique character that defines life in Mid Coast Maine.
“Threats to the local economy that once came in the form of big box stores are now from online retailers. Cost and convenience are driving consumer buying decisions,” states Joe Gervais, President/CEO of Midcoast FCU, “which is why we want to remind our members that those decisions do come at a price to their community, and we want to encourage their continued support of local businesses.”
In 2018, the Credit Union successfully launched 321 Local Rewards, a credit card loyalty program whereby Perks VISA cardholders receive triple rewards points for making purchases from locally owned participating businesses. The program received strong initial interest from the business community, with over 144 businesses with 181 locations joining in its first year. “We were thrilled with the level of community support, but we knew that in order for the program to continue to grow, we would need a different format for our members to easily search and learn about their regional business options.” shares Lori Saucier, SVP Marketing/IT, “That’s how www.midcoastbuylocal.me was conceived!”
During another local collaboration, the Credit Union recently teamed-up with Bath resident and photographer, Heather Perry, for a photo shoot at Royal River Natural Foods in Freeport. A nationally recognized photographer, having shot for National Geographic, Smithsonian, and Sony, among others, Heather recently gained notoriety in her community for her series of portraits profiling BIW workers, some of which now hang in the State House in Augusta. “I was excited to partner with the Credit Union for this campaign.” declares Heather. “I am a very satisfied Midcoast FCU member and I share their passion for supporting strong small-town economies.” If you are not yet carrying our Perks VISA, take advantage our special introductory offer! Apply today, and start being rewarded for shopping and supporting the Mid Coast Maine economy.